Alternative Advertising Platforms choices and the extensive range of Google accomplices Organization, Google Advertisements is as yet viewed as the best publicizing stage by most showcasing experts. In any case, that doesn’t imply that you ought to concentrate the entirety of your work and promoting financial plan on a solitary stage.
There are a lot of options to choose from when it comes to incorporating additional channels into your advertising strategy or switching to a new platform entirely. Your decision relies upon the items and administrations you are advancing. You are certain to locate an efficient advertising platform that meets your requirements and has the potential to produce even better outcomes, including Taboola ads, Outbrain ads, Facebook ads, LinkedIn ads, and Outbrain ads.
Why look for alternatives to Google ads?
While Google Ads is a powerful advertising platform with a vast reach and advanced targeting capabilities, there are several reasons why businesses may want to consider alternative advertising platforms:
1. Cost
Google Ads can be expensive, especially for highly competitive industries or keywords. Alternative platforms may offer more affordable options that still allow businesses to reach their target audience effectively.
2. Ad blocking
Many internet users install ad blockers that prevent Google Ads from being displayed. Alternative platforms may offer different ad formats that can bypass ad blockers or engage users in a way that makes them more likely to click on the ad.
3. Ad saturation
With so many businesses using Google Ads, it can be difficult to stand out and get noticed. Alternative platforms can offer unique opportunities to differentiate your brand and reach new audiences.
4. Targeting limitations
While Google Ads offers advanced targeting capabilities, it may not always provide the granularity that businesses need to effectively reach their target audience. Alternative platforms may offer more precise targeting options that can help businesses reach the right people at the right time.
5. Diversification
Relying solely on Google Ads can be risky, as changes to the platform or algorithms can have a significant impact on a business’s advertising efforts. By diversifying their advertising efforts across multiple platforms, businesses can reduce their risk and potentially reach new audiences.
The best alternatives to Google ads
Here are some of the best alternatives to Google Ads:
1. Facebook Ads
With over 2.9 billion monthly active users, Facebook offers advanced targeting options that allow businesses to reach their desired audience with precision. Facebook Ads also offer a range of ad formats, including images, videos, carousels, and more.
2. LinkedIn Ads
LinkedIn Ads allows businesses to target professionals based on job title, company size, industry, and more.
3. Twitter Ads
With over 211 million monthly active users, Twitter offers advertising options that allow businesses to reach users with specific interests or demographics.
4. Amazon Ads
If you sell products on Amazon, Amazon Ads can be a powerful way to reach customers who are actively searching for products like yours
5. Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) offers advertising options that allow businesses to reach users on the Bing search engine and other Microsoft properties.
6. Pinterest Ads
Pinterest Ads allow businesses to showcase their products or services to users who are actively searching for inspiration and ideas.
Facebook Ads
Facebook advertising is the second best alternative to Google ads, with an audience size of 2.9 billion users worldwide. It’s suitable for B2B and B2C products and services in any category. Facebook offers advanced targeting options based on location, demographics, consumer behavior, interests, and connections.
The platform also allows retargeting by using the Facebook pixel to track and target users who have shown interest in your product. Facebook’s ad manager automatically optimizes campaigns towards set objectives, such as awareness, consideration, and conversion.
However, Facebook has strict advertising rules, and accounts can be banned without apparent reason. Ad types available on Facebook include image and video ads, carousel ads, collection ads, and ads on Messenger.
LinkedIn Ads
LinkedIn has a user base of 660 million professionals, making it a great fit for B2B and SaaS companies. With the ability to reach decision-makers within organizations, LinkedIn ads are especially effective for B2B lead-generation campaigns.
However, the higher average CPC (around $5) means that profitable campaigns generally require a higher customer LTV (around $3-5k). LinkedIn offers precise targeting options based on job title, industry, company name, and professional interests. Available ad types include text ads, messaging ads, and sponsored ads.
Twitter Ads
Twitter ads allow you to select from three main campaign objectives: awareness, consideration, and conversion and offer options for keyword and hashtag targeting.
Costs for Twitter ads can range from $0.50 per action to $200,000 daily, depending on the type of ad used. The available ad types include promoted tweets, promoted accounts, and promoted trends.
Amazon Ads
According to eMarketer, Amazon’s share of the US digital ad market grew to 10.3% in 2020, making it the third-largest digital ad platform after Google and Facebook.
Amazon’s ad revenue is projected to reach $26.16 billion in 2021, up from $21.45 billion in 2020.
Amazon’s advertising business includes not only ads on its own website and app but also off-site ads that appear on third-party websites and apps through its demand-side platform (DSP).
In addition to traditional ad formats like the sponsored product and brand ads, Amazon also offers newer ad formats like custom image and video ads, over-the-top (OTT) ads for streaming devices, and interactive mobile video ads.
Amazon’s advertising platform also offers advanced targeting options based on demographics, shopping behavior, and interests, as well as the ability to retarget customers who have previously interacted with your brand on Amazon.
Finally, Amazon’s advertising platform includes robust analytics and reporting tools that allow you to track the performance of your ads and optimize your campaigns for better results.
Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) is a popular alternative to Google Ads, with a user base of around 935 million worldwide. It’s great for both B2C and B2B companies with a variety of products and services.
Microsoft Ads offers lower competition and 33% lower CPCs than Google Ads.
The platform offers different types of ads, including responsive search ads, dynamic search ads, product ads, Microsoft audience ads, multimedia ads, expanded text ads, and app install ads.
The targeting options include geographical location, day of the week, time of day, gender, age, and device.
Pinterest Ads
Audience size: 444 million monthly Pinterest users in 2021.
Who’s a good fit: E-commerce brands, especially in interior design, food, and arts and crafts.
Pinterest is ideal for content discovery based on interests and hobbies.
85% of weekly US users have made a purchase from a branded pin.
Ad types: Promoted pins, buyable pins, promoted video ads, and app installs ads.
How to Effectively Use Alternative Advertising Platforms
Here are some tips for effectively using alternative advertising platforms:
1. Understand your target audience
Before choosing an alternative platform, it’s important to research and understands your target audience. Different platforms may attract different types of users, so you want to make sure the platform you choose aligns with your target demographic.
2. Set clear goals
Identify your goals for advertising on the alternative platform. Are you looking to increase brand awareness, drive traffic to your website, or increase sales? Having clear goals will help you choose the right type of ad and track your success.
3. Create compelling content
No matter the platform, your content needs to stand out and capture the attention of users. Make sure your ad copy and visuals are compelling and aligned with your brand messaging.
4. Utilize targeting options
Most alternative platforms offer a variety of targeting options, such as geographic location, age, interests, and behavior. Utilize these options to ensure your ads are seen by the right people.
5. Test and optimize
Like with any advertising campaign, it’s important to test and optimize your ads. Monitor your results and make changes to improve performance over time.
6. Consider partnering with influencers
Influencer marketing can be a great way to reach new audiences on alternative platforms. Consider partnering with influencers who align with your brand values and have a strong following on the platform you’re advertising on.
Conclusion
In conclusion, alternative advertising platforms can offer unique opportunities for advertisers to reach their target audience in new and innovative ways. To effectively use these platforms, it’s important to define your target audience, choose the right platform, create engaging content, use data-driven insights, experiment, and iterate, and set clear goals and KPIs. By following these tips, you can optimize your advertising strategy and achieve your marketing goals.
FAQ
Q. What are alternative advertising platforms?
A. Alternative advertising platforms are channels or mediums that are not as widely used as traditional advertising channels, such as television, radio, and print. These platforms can include social media channels like TikTok and Snapchat, podcast advertising, influencer marketing, and programmatic advertising.
Q. Why use alternative advertising platforms?
A. Alternative advertising platforms can offer unique advantages and benefits for advertisers, such as reaching a highly targeted audience, cost-effectiveness, and providing detailed data and insights on audience behavior.
Q. How do I choose the right alternative advertising platform?
A. To choose the right platform, it’s essential to know your target audience and their interests and behavior. Researching different platforms and their specific features can also help you determine which ones align with your campaign goals.
Q. How do I create engaging content for alternative advertising platforms?
A. Creating engaging content for alternative platforms requires understanding the platform’s specific features and the type of content that resonates with its users. It’s important to be creative and use compelling visuals, storytelling, and calls to action.
Q. How do I measure the effectiveness of my alternative advertising campaigns?
A. Setting clear goals and KPIs, using data-driven insights, and regularly analyzing and optimizing your campaigns can help you measure the effectiveness of your alternative advertising campaigns.
